Kendall + Kylie Brand Apologizes for Having ‘Missed the Mark Completely’ With T-Shirts Featuring Iconic Artists


Kendall and Kylie Jenner are huge fans of the band tee comeback, so much that the sisters decided to create their own line of vintage tees. Retailing at $125 for each t-shirt, they dropped the new collection on their website last week, immediately generating major buzz…but not in a good way.

The duo layered photos of themselves or their K + K logos over iconic images of late rappers Tupac and Biggie, and also on top of the album art of legendary rock bands like Metallica, Pink Floyd, Led Zeppelin and The Doors. Several users on social media, including Biggie’s mom, Voletta Wallace, immediately spoke out about the “disrespect” they feel lies behind the shirts.

“The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me,” Wallace captioned on the ‘gram with a giant red “X” over the girls’ design. “I have no idea why they feel they can exploit the deaths of 2pac and my Son Christopher to sell a t-shirt. This is disrespectful, disgusting, and exploitation at its worst!”

This isn’t the first time the sisters experienced backlash with their projects. Kylie was recently accused of cultural appropriation for her newest camo bikini collection, and there’s no forgetting the controversy behind Kendall’s Pepsi ad back in April of this year. Nonetheless, the Jenner sisters’ problematic tees were on the brink of selling out before the brand pulled all controversial item from their site.

“The KENDALL + KYLIE brand apologizes for any insensitivity. When deciding to work with one-of-a-kind repurposed vintage tees, it was not the brand’s intent to offend anyone,” a representative for the brand told Billboard. “These designs were randomly selected and not well thought out. The brand would like to apologize, especially to the artists that have been featured in the series. We did not mean to disrespect these icons and understand that we missed the mark completely. The designs have been removed. We sincerely apologize to the artists, their families and estates and anyone who may have been offended.”

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Source: Billboard

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